Bright Pink Lipstick Day for Pink Hope

Bright Pink Lipstick Day for Pink Hope, Luma Cosmetics | Seek Dare LovePink Hope

Are you game to wear bright pink lipstick? I am and I want you to do so too for Bright Pink Lipstick Day, Friday 26 September.

Bright Pink Lipstick Day encourages women to pucker up in pink and make a promise to ‘Kiss and Tell’ by sharing with someone close to you, your family cancer history. The goal, to empower and equip people with the knowledge of their hereditary breast and ovarian health history in order for them to make informed choices and take appropriate steps to reduce their own personal risk.

I don’t know anyone who hasn’t been touched by cancer. Last year I lost a close friend to breast cancer, a loss that never goes away. Knowledge and awareness is pivotal to being proactive and vigilant about one’s own health. Through education, prevention and support, campaigns like Bright Pink Lipstick Day, enables Pink Hope to spread their important message.  

Bright Pink Lipstick Day = Pink Pout + Kiss and Tell

Pink Hope was founded by Krystal Barter, after she discovered her family’s cancer history was not by chance but due to a gene fault called BRCA1 which predisposes the carrier to breast and ovarian cancer in women. In 2009, Krystal herself made the difficult decision to break the cycle of cancer in her family and have a preventative double mastectomy (the same gene and operation now made famous by Angelina Jolie). The lack of information and resources for high risk women fuelled Krystal to want to help others and Pink Hope was established (for more of Krystal’s personal story please visit Pink Hope).  

Brand ambassador Jessica Hart has collaborated with Pink Hope to create an exclusive lipstick for Bright Pink Lipstick Day through her newly launched brand LUMA cosmetics by Jess Hart.

“I’m personally thrilled to announce LUMA’s association with Bright Pink Lipstick Day and Pink Hope. Bright Pink Lipstick Day is all about raising awareness of hereditary disease. We want to ensure all Australian families are talking about their family health history. Without starting a conversation, many families can often be left in the dark when it comes to their future health.” – Jess Hart


Photo supplied by Pink Hope | Photography by James Houston

This lipstick is a new favourite of mine, it’s creamy, luscious and a beautiful shade of hot pink. It’s enriched with natural Coconut, Evening Primrose, Jojoba and Calendula oil to nourish and protect lips and not tested on animals. A great shade for Spring!

The lipstick is available online at the Pink Hope shop and in store at Priceline Pharmacies. The best part -100% of the proceeds will be donated to the Pink Hope Charity. 


Want to get involved? 

+ Register your fundraiser

+ Purchase the official Luma Cosmetics by Jess Hart from the Pink Hope Store or Priceline Pharmacies.

+ Donate online (or click on sidebar)

+ Share your pics on social media using the official hashtags #brightpinklipstickday #pinkhopeaus   #lumabyjesshart

+ Make your pout count!

* Please note that this is not a sponsored post, I did not receive any payment or product for this post. This is a charity I wholeheartedly support and believe in. Pink Hope has provided some imagery and quotes for this post.

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